Resources Sticking to best practices and established brand rules produces the best outcomes. Here are some general guidelines for copywriting, graphic design, basic web updates and email design. You can also reach out to anyone on our team if you get stuck. Graphic Design All of graphic design is governed by the same guiding principles of balance, hierarchy of information and brand adherence. Download our graphic design guide to walk you through these principles. Graphic Design docs Web Updates We can work with you directly on major website renovations. For day-to-day content updates and smaller WordPress changes, start with this web guide. Questions? Email Adelino Cardona Web Update docs Brand Guidelines Brand guidelines are the boundaries for the content we produce. It protects our reputation as a university, establishes easy-to-identify brand markers and establishes us a trusted voice in everything we produce, from social media to web to print. Here are the rules that must be followed in all we produce. Questions? Email Barbara Smith SSWB brand guidelines