Marketing and Communications in the Division of Student Success and Well-Being provides general oversight of how we look (branding) and speak (messaging) to UCF’s campuses, students, faculty, alumni, and community partners. With a mission to “communicate clearly in a coordinated way,” we provide both high-level strategy and one-on-one consultation to create a cohesive look and feel for our division. Ready to partner? Meet the Team Kyle Martin Director, Marketing and Communications Kyle.Martin@ucf.edu Monica Pollard Graphic Designer Monica.Pollard@ucf.edu Adelino Cardona Web Application Dev Adelino.Cardona@ucf.edu Marketing and Communications is your one-stop shop for assistance effectively communicating with your department’s audiences. Here’s some of the ways we help: Web updates: We update current pages and refresh old ones. Graphic design: Event flyers, banners, email headers and print collateral are just some of the ways we can visually bring your ideas to life. Email marketing: Our division hosts a web-based email marketing service called Emma. This delivers branded, professional emails for newsletters, event promotion, and direct communications with your audiences. We are available for one-off campaigns or can grant your department access for repeat communications. Department training on topics like: branding, copywriting, email design, social media, web updates. Success stories: Let’s promote your successes through the division, UCF and outside partners. Project launches: Creating a new initiative? Rethinking an old one? Let’s talk. Submissions for our bi-weekly newsletter Tempo can be made here or by email sswbcommunications@ucf.edu directly. Resources Sticking to best practices and established brand rules produces the best outcomes. Here are some general guidelines for copywriting, graphic design, basic web updates and email design. You can also reach out to anyone on our team if you get stuck. Graphic Design All of graphic design is governed by the same guiding principles of balance, hierarchy of information and brand adherence. Download our graphic design guide to walk you through these principles. Questions? Email Monica Pollard Graphic Design docs Web Updates We can work with you directly on major website renovations. For day-to-day content updates and smaller WordPress changes, start with this web guide. Questions? Email Adelino Cardona Web Update docs Brand Guidelines Brand guidelines are the boundaries for the content we produce. It protects our reputation as a university, establishes easy-to-identify brand markers and establishes us a trusted voice in everything we produce, from social media to web to print. Here are the rules that must be followed in all we produce. Questions? Email Kyle Martin SSWB brand guidelines Email marketing Emma is our division-sponsored email platform used to deliver professional emails with measurable results. If you need to send a one-off note (an event promotion), our team can handle that internally. We also have department accounts that offer broader access if you expect to send regular communications like newsletters. Some restrictions apply. Questions? Email Kyle Martin Emma guidelines