Brand Guidelines


BEAM is a versatile tool for promoting student success. You are welcome and encouraged to apply and share it however best fits with your audience. For instance, you can use logos to create:

  • Email headers
  • Website copy
  • Physical media like T-shirts
  • Social media posts

All we ask is that you closely follow the brand guidelines and use approved language to describe the domains. Below you’ll find a few of the rules for applying BEAM.


Colors Options


The logo must adhere to the UCF color palette. Use sparingly and ensure the logo is chosen with the best legibility.

Dark

UCF Yellow

Light Mode


Logo & Domain


Each logo should be paired with its domain title. The Meaning logo, for example is paired with its domain. One ray from the logo is used as clear space indicating correct distance from the domain.


belonging logo

Belonging

The primary color palette adheres to UCF’s brand: black, gold, and white. Feeling connected, accepted, and valued within a group or community.

engaging logo

Engaging

The hands represent the unity and teamwork present when engaging in activities.

achieving logo

Achieving

The mountains demonstrate the journey to achieving our goals, while the star and dot represent our goals and aspirations.

meaning logo

Meaning

The circled lines represent the path to finding meaning, concluding in the radiant feeling of finding fulfillment. Identifying values and interests that lead to a sense of purpose, significance, and fulfillment.

beam logo

BEAM

BEAM measures student success through four distinct domains. The four points represent these domains, while radiating excitement.


Logo Guidance


None of the logos should be altered. Examples of unacceptable alterations are to the right.

beam logo

Logo Lockup


beam lockup

This logo encompasses all of BEAM and should be used for main deliverables and assets.


Logo Clearspace


The clearspace of the logo uses one of the rays and should maintain the border in any applications.

beam logo
beam logo